Sep, 2010
LG Brings HDMI to the Pro-AV and College Football World

Key Digital had the opportunity to exclusively partner with St. Louis, Missouri’s Craftsmen Industries on the cutting-edge mobile marketing vehicle: LG PRESENTS EA SPORTS NCAA FOOTBALL CHALLENGE.

This mobile marketing vehicle has introduced new consumer electronic technology and gaming titles to thousands of college football fans nationwide, delivering a unique and interactive tailgating experience. Craftsmen Industries is the leading manufacturer of customized vehicles for the event & promotion industry, and Key Digital was honored at the opportunity to prove their reputation as the Experts in Digital Video Ttechnology and Solutions and deliver this 100% HDMI Matrix solution which enabled this product showcase to take place.

At the core of this video application is the Key Digital KD-HDMS4x4-6x2 HDMI Matrix Switcher which allows for multiple gaming, Blu-Ray, Satellite, and Camera source feeds to be matrixed independently throughout the exhibit.Key Digital’s exclusive Buffered Matrix Technology allows this highly-custom video matrix system to deliver any source to any display at any time in any combination possible without any HDMI limitations or Key restrictions, epitomizing Key Digital’s “One Key Is All You Need™” marketing campaign.


“When it came time to put our System Design together, we were happy to accomplish this system in two space and cost-effective 6x2 matrix units.” said Jonathon Ferry, Regional Sales Manager- Central at Key Digital. “Using an 8x8 matrix unit was discussed, but one of the key advantages to our 4x4 product is it’s card-slot flexibility, which allows it to accomplish any configuration that adds up to 8 without having to step up to the price point of an 8x8 matrix product.”

Craftsmen Industries latest Mobile Marketing Vehicle will travel to a different collegiate venue each weekend and will be sure to score on every drive. When fully expanded, this truck is the highlight of the tailgate party and features a fully-loaded kitchen stocked with the latest gadgets and appliances for cooking demonstrations and samplings. The other half of the vehicle showcases eight LED and Plasma HDTV’s that are all connected via Key Digital KD-BBRx HDMI Baluns and Red Iguana Series HDMI cables.

“The Key Digital Products play an absolutely crucial role in this system” says Greg Matthiesen of Craftsmen Industries. "These screens are the centerpiece of the mobile tour vehicle, which includes gaming kiosks and viewing stations to catch up-to-the minute scores and highlights from rivalry games across the country.”

Thanks to our partnership with Craftsmen Industries, Key Digital is pleased to bring HDMI to college students across the country to enjoy. Key Digital’s products are not only held to the highest standards of quality, performance, and reliability in the equipment rack of the typical Residential or Commercial installation, but also in delivering road-tested results as our gear makes its way to your local college.

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